The Stroller Mafia Strikes Again

July 8, 2008 – 9:10 am

Here’s an ad for a wine shop I saw in a magazine called Edible Brooklyn over the weekend:

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Seems pretty standard… a chance to sign up for their e-mail list, some nice accolades from Ed Levine, some claims of their amenities, like temperature-controlled storage, free delivery, major credit cards, discounts, and…

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Holy fucking shit, are you kidding me? This has gone too far, Brooklyn. You’re taking your kids to wine shops now? Are you teaching your toddler to be a sommelier? A wine shop is not an opportunity for mommy socializing and playgroup. It’s a place to buy alcoholic beverages consumed by adults. Jesus Christ, are you so fucking attached to your kids that you can’t let go of them for a few minutes to run to the wine shop? What’s next? Bars with high chairs? Strip clubs with family seating areas? YOUR CHILDREN ARE NOT ACCESSORIES THAT YOU WEAR EVERYWHERE.



  1. 9 Responses

  2. What makes this even more ridiculous is that the ad indicates they offer free delivery. There is no need for ANYONE to go to the store, let alone strollerbound kids.

    By Steve on Jul 8, 2008

  3. I don’t have kids but I feel that I have to defend this wine store, because it’s a truly excellent one.

    On second thought, I take that back. Terrible store. Don’t go there and clog up the aisles.

    By Janine on Jul 8, 2008

  4. Kind of makes me think of the liquor store close to my sister in the EV. I have seen many a stroller there (granted I don’t think they advertise to be stroller friendly - they just are).

    By LJ on Jul 8, 2008

  5. If that’s crazy, you should read TimeOut NY’s feature on kid-friendly bars…

    By That One on Jul 8, 2008

  6. My only thinking is that they had some disastrous wine shop catastrophe when someone with a stroller tried to get through the aisles and knocked over ever bottle along the way..

    By NYCPond Chick on Jul 8, 2008

  7. As a Brooklyn Heights resident I understand your issue with our fine wine retailer. On behalf of the well-accessorized residents of the 84th, I’m sorry for offending you.

    As such, we’re never going to set foot in the East Village again. Thanks in advance for reciprocating.

    By Matthew on Jul 8, 2008

  8. YOU ARE SO RIGHT I AM AMOTHER BUT I FIND IT ANNOYING WHEN OTHER MOTHERS LET THERE CHILDREN WHINE AND SCREAM IN STORES SINCE IT DEFINITELY RUINS MY PEACEFUL SHOPPING TIME. MIND YOU IM NOT EVEN IN A WINESHOP UNLESS THEY ARE NOW MAKING BOTTLES THERE WITH NIPPLES FOR THE TODDLER SET OR SHOULD I SAY THE WINOS IN TRAINING, KEEP THE NOISEMAKING DROOLERS AT HOME.

    By BERYL BRISBANE on Jul 11, 2008

  9. Not surprising for the “east village IDIOT” to write such an article. You think that you’re a comic, but you are not particularly funny. Your purpose indicates that you’re good at bitching and whining, that I agree 100%, but comically…I don’t think so. Regarding your article, you obviously don’t have any kids and surely didn’t walk in Brooklyn Heights lately, but it is full of young mums and their babies. FYI: most parents are very attached to their kids and don’t want to leave them in the street or at home alone for a few minutes, they rather bring them wherever they go (even in a wine store). Moreover, unless you have the money to pay for a nanny, you don’t have any other choices than to bring your baby with you.
    Have a kid one day, you’ll see he (or her) will change your world and you too won’t probably have any other choice than to bring him (or her) with you everywhere you go, even in a wine shop.

    By domelgabor on Jul 16, 2008

  10. domelgabor: Hey, here’s a tip: don’t raise a kid in New York City.

    By Chris on Jul 16, 2008

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