east village idiot

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I’ll Have Some of Your Buffola Wings

It may seem silly, but one of my biggest pet peeves is when people mispronounce a very simple word: Chipotle.

In the past few years, with the increasingly mainstream use of the pepper and the massive expansion of the burrito chain of the same name, the word Chipotle has become a relatively common word in the American vernacular.

It’s very simple to pronounce, people: chi-POAT-lay. Yet at least once a week, I hear someone around the office refer to the burrito chain as chi-POLE-tay. How do you screw that up? Look at the fucking word, people. The T is before the L. It’s printed right there in black and white…

… except when it’s printed in black and white on a receipt at Kevin St. James in Hell’s Kitchen:

chipolte.JPG

This entry was posted on Friday, January 11th, 2008 at 11:08 am and is filed under General stupidity. You can leave a response, or trackback from your own site.

11 Responses to “I’ll Have Some of Your Buffola Wings”

  1. January 11th, 2008 at 11:33 am

    Todd says:

    That mispronunciation drives me insane.

  2. January 11th, 2008 at 11:33 am

    Tyler says:

    try not to trash these guys. they may be retarded, but they are closing (as well as nearby scruffy duffy’s) so that condos can come in.

  3. January 11th, 2008 at 12:06 pm

    Benjamin Kabak says:

    Do they use Nucular weapons at Chipolte?

  4. January 11th, 2008 at 12:37 pm

    Alice says:

    Whoa, Mr. Detox, is that a drink on your receipt?

  5. January 11th, 2008 at 12:45 pm

    Ri L. says:

    Flagrant disregard for spelling in pronunciation makes me want to hurt a great many people. When the restaurant first came to the area I grew up in, some people in my family even pronounced it “chippetoli.”

  6. January 11th, 2008 at 1:46 pm

    Chris says:

    Alice: Simmer down. It wasn’t my drink. My soda ($2.75, by the way. Talk about a ripoff) is obscured by the blowup of the misspelling.

  7. January 12th, 2008 at 4:46 pm

    Casey says:

    I’ve never heard anyone use the dyslexic “chipoltay” pronunciation, but I ALWAYS here some idiot calling it “chipotel”, as in saying it exactly how it’s spelled. Drives me up the wall.

  8. January 14th, 2008 at 12:00 pm

    amish says:

    I hate the unintentional mispronunciations, but I’m a big fan of the intentional ones.

    I do occasionally say “Chipotel” every now and then. Also “Tar-jzay” (French pronunciation of Target… no clue if that’s the right way to spell it.)

  9. January 14th, 2008 at 12:06 pm

    mjones says:

    Who ate Penne Vodka at Kevin St. James? Gross.

  10. January 21st, 2008 at 10:45 am

    franziskaner says:

    During food photo shoots our fer-tah-griffer (like that one?) says “CHI-POLE-TAY” to the food stylist, client, etc. over and over again and NO ONE corrects him. Its one thing to be the most unworldly person ever, but when you advertise it, it really is for shame, for shame indeed. How can he live with himself…

  11. December 25th, 2009 at 11:49 am

    Benshoof says:

    Why Obama lies about educational reforms??
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