PBR, Now Available at Whole Foods
Problem: Pabst Blue Ribbon, once the symbol of the chic hipness, is quickly falling out of favor with hipsters as its popularity grows among the fratboy set.
Solution: Distribute Pabst Blue Ribbon in a grocery store chain frequented by hipsters: Whole Foods.
Problem: Pabst Blue Ribbon tastes like crap, and Whole Foods customers, who seek a high-quality product at a premium price, won’t buy it.
Solution: Develop some B.S. verbiage for Whole Foods’ in-store signage; generously throw in buzzwords like “classic,” “good,” and ”quality.”
This entry was posted on Tuesday, September 11th, 2007 at 11:33 am and is filed under Food and Booze. You can leave a response, or trackback from your own site.
September 11th, 2007 at 11:59 am
deb says:Fortunately, you will never see any beer marketed this way in a Rhode Island Whole Foods Market. Although, I am sure many here would fall for the pitch.
September 11th, 2007 at 3:49 pm
brookLyn gaL says:I don’t know how I feel about the usage of “PBR me.”
September 11th, 2007 at 3:50 pm
skadonk says:Excellent, now maybe they’ll finally chuck the Humbolt Fog and Brie de Meaux, and get some Velveeta and gov’ment cheese in there.
September 11th, 2007 at 3:57 pm
keith says:pbr has always been frat boy beer (or at least was when i was a frat boy) mainly due to its low cost. not to show my age, but KEGS of pabst were $18 when i was in college in the late 80s.
September 11th, 2007 at 5:54 pm
sean says:Pabst Blue Ribbon got the blue ribbon name from the “blue ribbon” prize it won for best tasting beer at the Chicago World Fair. It became Chicago/Milwakee famous. Dont know why Bud has a higher appeal but PBR and Bud really are no different in taste and quality, a light tasting beer for the American masses that were never big on beer taste both in the past and present. But no, this should not be in a ‘high end’ store. Unless its at Union Sq or Bowery, then it would make sense for target marketing (nyu students in the area).
September 11th, 2007 at 9:53 pm
Megan says:YOU SHUT YOUR MOUTH.
September 11th, 2007 at 11:02 pm
Sam says:PBR gained cache among the hipster set as an ironic response to more expensive beers. It has always been the drink of choice for middle class americans. this is the dumbest blog ever.
September 12th, 2007 at 2:03 am
Daniel says:PBR tastes like its been sitting in a can since 1935.
September 12th, 2007 at 4:44 am
admin says:Sam: You must not read many blogs.
September 12th, 2007 at 7:09 am
great says:they’ve always sold pbr at whole foods. at least they did a few years ago at the one in suburban michigan. people have to have some affordable beer to buy after spending all their money on overpriced organics and beauty products. but their marketing plug is stupid. trying to sell pbr to the pretentious types that shop there by being pretentious. it’s the price that sells pbr. and, for stupid williamsburg hipsters/ fashion victims, the “cool” factor.
September 12th, 2007 at 8:49 am
Brooklyn Bitch says:Don’t hate on PBR man. Don’t hate. Cheap swill is still cheap swill in the bodegas, and that’s all that matters…
September 12th, 2007 at 9:14 am
ariel says:I have to point out: at $6.50 for a 12 pack that is RIDICULOUSLY CHEAP for NYC beer. Even for PBR. Even 12 packs of the funny random beers they sell in bodegas cost more than that.
September 13th, 2007 at 2:35 pm
Ryan says:I would have to argue that PBR was a frat-boy beer well before the hipsters got their hands on it.
September 18th, 2007 at 9:40 am
jason says:I can’t believe a 12 pack is that cheap there. I think when I was there, I paid $10 or more for one. Of course, it wasn’t PBR.
That being said, I wouldn’t hit a dog in the ass with PBR.
September 19th, 2007 at 1:05 am
Miles says:Holy Crap! $6.49 for a 12′er!. That’s mad cheap compared to the bodegas! Hook it up!
August 9th, 2010 at 2:18 am
Wally says:Just saw Bud Light lime at Whole Foods in Pasadena this weekend. Made me cringe.