Adventures in Advertising: Copywrite Easy NY
Not everything needs to be done in a New York Minute. Including proofreading.
This entry was posted on Tuesday, April 17th, 2007 at 9:04 am and is filed under Life in NYC. You can leave a response, or trackback from your own site.
April 17th, 2007 at 9:55 am
says:ha! also what are they trying to say- that their shoes are for slow people? and i like how their slogan is the same as popeye’s too..i yam what i yam
April 17th, 2007 at 10:04 am
says:Eveything needs to be very quckly around hre. Too mny lettrs!
April 17th, 2007 at 10:38 am
says:hilarious. Good find, EVI.
April 17th, 2007 at 10:40 am
says:Brilliant advertising. Meant for New Yorkers but you have made it known across the internet along with who knows how many other people. Next to genius I’d say!
Want your hat. What color is it? And what is on the front?
April 17th, 2007 at 12:43 pm
says:[…] stand to see misspelled words on your projects, and you know who you are, I came across a great Reebok Ad today that made it all the way through delivery. Clearly a New York Minute was spent proof reading […]
April 17th, 2007 at 12:50 pm
says:Classic!
April 17th, 2007 at 12:51 pm
says:I’m glad you put that up! I sent it to Mark at Copyranter a few weeks ago and asked him if he thought that it was done purposefully, or if it was just a typo. After all, it’s quite the logical stretch. He agrees with you: definitely a typo.
April 17th, 2007 at 1:06 pm
says:What I can’t believe is, working in advertising, how that ad got through the proofing process. Usually, the proof circulates through at least 5 or 10 people… and NONE of them caught that.
April 17th, 2007 at 2:15 pm
says:Nope. Disagree with comments that think this was a typo. I think it was done on porpoise.
April 17th, 2007 at 2:22 pm
says:To those who think that this was done on purpose: there are no other typos in any of the four other executions in this campaign, and a corrected version - with “everything” spelled properly - is starting to pop up on some trains (I saw one this morning).
April 18th, 2007 at 10:44 am
says:i love looking for errors on tv captions…great fun.
April 18th, 2007 at 11:35 am
says:I agree with you, Chris. They just done fucked up.
April 19th, 2007 at 12:11 pm
says:ha. i love crap like this.
i think proofreaders should get paid megabucks, personally.
…well, the ones who actually catch mistakes, that is.
April 19th, 2007 at 2:20 pm
says:I saw a great ad-mistake on the subway the other day, it was for some college (now I can’t remember which one, but it was one I wasn’t familiar with) offering accelerated masters degrees. But the last sentence read “Full and part time pro-” … and that was it. Yeah, I really want to go to that college.
March 10th, 2010 at 1:47 pm
Brad Recher says:“Education makes people easy to lead, but difficult to drive; easy to govern, but impossible to enslave.” — Henry Peter Broughan